Langara College
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Dynamic Digital Marketing for Fitness Communities

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Main contact
Centennial College
Centennial College
Toronto, Ontario, Canada
Terry-Ann Hyman
Terry-Ann Hyman
She / Her
Employment Advisor
6
Timeline
  • October 1, 2025
    Experience start
  • December 6, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Any company type
Any industries

Experience scope

Categories
Advertising Digital marketing Search engine optimization Social media marketing Marketing strategy
Skills
social media social media engagement trend analysis marketing creative strategies content creation social media content tiktok social media management digital marketing
Learner goals and capabilities

This experience is designed for learners to apply their digital marketing skills in a real-world setting, specifically within Toronto's vibrant fitness community. Learners will gain hands-on experience in content creation, social media management, and trend analysis, enabling them to support marketing efforts effectively. By working on projects that require capturing engaging content and managing social media interactions, learners will help enhance brand visibility and engagement for fitness-focused businesses.

Learners

Learners
Diploma
Intermediate levels
2 learners
Project
20-60 hours per learner
Educators assign learners to projects
Teams of 2
Expected outcomes and deliverables
  • Short-form video content for social media platforms like Instagram Reels, TikTok, and YouTube Shorts
  • Curated and scheduled social media content calendar
  • Comprehensive report on social media engagement and trend analysis
  • Creative strategies for increasing audience interaction and brand presence
  • Edited trainer interviews and event highlight reels
Project timeline
  • October 1, 2025
    Experience start
  • December 6, 2025
    Experience end

Project examples

  • Create a series of Instagram Reels showcasing the energy and community spirit of Unity's bootcamp classes
  • Develop a content calendar for the upcoming quarter, including posts for new classes and events
  • Produce a highlight video of the glow-in-the-dark workout party for promotional use
  • Analyze current social media trends and propose a strategy to increase engagement with younger audiences
  • Capture and edit trainer interviews to be featured on Unity's YouTube channel
  • Manage and respond to community interactions on Unity's social media platforms
  • Design a campaign to promote Unity's wellness workshops through TikTok challenges
  • Compile a report on the effectiveness of recent social media strategies and suggest improvements