Lucentara Ammolite Microchip Investor Pitch Deck
Main contact
Portals
-
Vancouver, British Columbia, Canada
Project scope
Categories
Competitive analysis Investment Marketing strategy Market researchSkills
presentations market opportunities value propositions market trend marketing business strategies market research persuasive communication innovationLucentara is seeking to attract potential investors by showcasing the groundbreaking features of its ammolite microchip. The project involves creating a visually compelling and informative investor pitch deck that highlights the unique value proposition of the microchip. Students will delve into market research to identify opportunities and demonstrate the technological innovations that set Lucentara apart from competitors. The pitch deck should effectively communicate the competitive advantage and investment potential of the ammolite microchip, making it an attractive opportunity for investors. By applying their classroom knowledge of marketing, technology, and business strategy, students will gain practical experience in crafting persuasive presentations tailored to a business audience. The project aims to equip students with the skills to analyze market trends, articulate value propositions, and design professional pitch materials.
The primary deliverable is a polished investor pitch deck that includes the following components: an overview of Lucentara's ammolite microchip, a detailed analysis of market opportunities, a section on technological innovation, and a competitive advantage analysis. Additionally, the deck should feature a compelling investment potential section. The final presentation should be visually engaging, professionally formatted, and ready for delivery to potential investors.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Lucentara
Science | Technology | Innovation
Lucentara is a Canadian science and innovation company dedicated to advancing the study and application of ammolite and other natural materials. Founded by Caitlin Furby and Mark Turner, Lucentara operates at the intersection of geology, materials science, and design — exploring how nature’s rarest formations can inspire modern advancements in technology and sustainability.
Through ongoing research partnerships and applied experimentation, Lucentara develops cutting-edge methods for fossil preservation, laser restoration, and structural color analysis. Every discovery contributes to the deeper understanding of ammolite’s optical and geological properties, positioning Lucentara as a pioneer in natural photonics and gemstone science.
Lucentara represents the future of Canadian innovation — where art, science, and nature converge.
Dinosty Fossils
Mining | Restoration | Heritage
Dinosty Fossils is the foundation of Alberta’s ammolite industry — a mining and restoration company co-founded by Mark Turner and Caitlin Furby, specializing in the ethical extraction and preparation of ammonite fossils and gem-grade ammolite from the Bearpaw Formation.
Operating across more than 1,200 hectares of mineable land in Southern Alberta, Dinosty Fossils combines traditional field expertise with modern restoration technology to bring prehistoric treasures back to life. Every specimen is meticulously excavated, stabilized, and restored by hand, honoring both its geological origin and its natural artistry.
Through Dinosty Fossils, Furby and Turner have built one of Canada’s most respected fossil operations — supplying collectors, museums, and jewelers worldwide while preserving the integrity and story of each discovery.
Main contact
Portals
-
Vancouver, British Columbia, Canada